Axa has appointed Graham Harvey as the new marketing director of its life assurance, pensions and investments business in the UK.
He joins from Friends Provident, where he has held the role of marketing director for the last four years.
Harvey will be responsible for developing propositions in the pensions, protection and wealth management areas.
He will oversee product development and marketing support to the firms IFAs and tied sales distribution. He joins in the second quarter of 2006.
Harvey says: “I have extensive experience in the protection, wealth management and corporate pensions markets, which are key to Axas future, and I am joining a company with a huge global brand. I look forward to taking up the challenge.”