AWD Chase de Vere has chosen Standard Life Wrap as the preferred platform for its Premier client segment.
The move will see high-net-worth clients with investable assets of £375,000 or more predominantly using the Standard Life Wrap following AWD’s due diligence process.
AWD director of advisory services Andy Papadopoulos says the firm was impressed with Standard Life’s commitment to the platform market and the strength of its ongoing support service.
He says: “We believe this appointment will help us deliver and enhance our service proposition to higher value clients and is another step forward in our quest to be recognised as the leading firm of independent financial advisers in the UK.”
Standard Life adviser and investments managing director Richard Charnock says: “We are delighted to have been selected as AWD Chase de Vere’s platform of choice for this hugely important section of its client base.”
In April, AWD chose Cofunds as the preferred platform for its mass affluent clients.
Murphy Financial associate partner Adrian Murphy says: “I was surprised AWD has chosen Standard Life for its high-net-worth clients. I do not think Standard has got a particularly wide range of investments and there is little to offer in terms of discretionary fund management.”