AWD Chase de Vere is to merge the AWD Moneyextra telephone operations with its wealth management advisory operation.
The AWD Moneyextra online business will be run and developed as a separate operation.
As part of the restructuring, AWD Moneyextra managing director Mark Fleet will be leaving the business by mutual consent.
AWD Group chief executive office Mike Kirsch says: “Moneyextra.com has a good reputation and high online visibility and we believe that it is capable of being more effectively developed as a separate brand.
“By re-positioning our telephony operations under the AWD Chase de Vere brand name, we will be able to significantly enhance the range and quality of services provided through our advisers to our individual and corporate clients.
“I would like to thank Mark for his contributions to both Moneyextra and AWD UK Group over the last five years and we wish him all the best for the future.”