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Aviva’s Halley joins Wren Sterling as new chief executive


Aviva’s Ian Halley has joined national IFA Wren Sterling as its new chief executive.

Wren Sterling, formerly known as Towergate Financial, separated from Towergate 18 months ago after a management buyout.

At Aviva, Halley was in charge of the insurer’s investments in IFA’s, networks and distribution businesses. He has also worked at Prudential, Friends Life, Scottish Widows and Paymentshield.

He takes over from Ian Darby who will step back from the day-to-day running of the business to continue as executive chairman. Darby was only in the role for a year, having taken over as chief executive after Warren Page left the business in November 2015 just months after the buyout.

Halley says Wren Sterling is working on a number of “advice partnerships” to provide advice to corporate clients and employees.

Halley says: “As evidenced by the success of our broad ranging advice partnerships, the need for financial advice throughout society is growing all the time and Wren Sterling’s developed corporate, private client and partnerships channels are ideally placed to guide individuals and employers through all aspects of their financial journeys.”



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