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Aviva Wrap tops The Platforum Q3 leaderboard


Aviva Wrap has topped The Platforum Market Monitor for the third quarter of 2013, replacing Q2 table-toppers Transact.

Each quarter The Platforum reviews each platform’s performance, with a focus on costs, user feedback, AUA growth, financial strength and functionality.

The Platforum says volatile markets has impacted on platform asset growth during the quarter, which saw overall platform assets grow by just 2.6 per cent to £231m from £225m the previous quarter.

The top five platforms in the market monitor were made up by Transact, Elevate, Sippcentre and Seven IM.

The Platforum managing director Holly Mackay says: “This quarter, Aviva’s adviser feedback was really strong and to me, that speaks volumes. In terms of functionality it’s still not the fullest offer out there but for the right sort of client it’s doing well. 

“Transact, ever popular with its users maintains a strong position, while Elevate has remained in the top three of the Market Monitor now for the past five reports.”

Murphy Wealth partner Adrian Murphy says: “I think the results here have maybe been skewed by the financial strength of Aviva as a whole which does not necessarily translate into financial strength of the platform itself.”

Market Monitor: Score based on cost, user feedback, AUA growth, financial strength and functionality 



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There are 3 comments at the moment, we would love to hear your opinion too.

  1. Hi Adrian – have to say that the main contributors were cost and user feedback which has really improved over recent months.

    Aviva’s AKG rating is B+ – as it is for Cofunds, Elevate, Skandia, Standard Life, Skandia, Transact and Zurich. On a relative basis I’d feel fairly comfortable about Aviva’s financial strength. …?

  2. Very perceptive comment by Adrian Murphy

  3. Well done AVIVA, despite any cynical views from the market, they have shown their commitment to the Platform market even after their initial shaky start. Also well done to Elevate who has remained in the top 3 for the last 5 reports and is definitely proving to be a major contender. Choosing the right platform shouldn’t be about whose on top today, but which one has the ability to remain consistently high.

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