Aviva has begun airing its latest national TV ad campaign which focuses on the key life stages when consumers can benefit from protection and retirement planning.
The 60 second “Cradle Talk” ad was first broadcast on Boxing Day and will continue to run throughout next year. It again features Paul Whitehouse, who has led several recent Aviva marketing campaigns, including its life insurance ad which aired in January 2011 and its income protection campaign in September 2011.
The Cradle Talk ad follows Whitehouse’s character from the birth of his first child to that of his first grandchild, and begins by highlighting Aviva’s life cover product offering £10,000 of free life cover to new parents up to their child’s first birthday. The ad also sees the wife character diagnose and recover from cancer, and flags up the specialist support available through Aviva’s health insurance products.
It also highlights the need for retirement planning, and touches on the need for motor insurance and home insurance.
The ad campaign will be supported by social media.
Aviva Life marketing director for UK and Ireland Adam Beckett says: “We understand financial planning is not always front of people’s minds, but we want to help raise awareness of some of the key moments when financial decisions are crucial. Our latest campaign is designed to get people thinking about which financial products they might need as go through life.
“We hope this campaign will get people thinking and will provide an opportunity for advisers to start conversations with their clients about financial planning.”
Click here to watch Aviva’s Cradle Talk ad