Aviva Wrap senior trading manager Alistair Kettlewell is joining Nucleus as platform marketing manager.
Kettlewell will take up the newly-created role in January and will report to communications director Rebecca Christensen-Rennie.
Nucleus says Kettlewell will be responsible for the design, management and delivery of all adviser-focused marketing and communication initiatives.
Christensen-Rennie says: “In Alistair we have found someone who combines strong communication skills with in-depth knowledge and understanding of the platform sector.”
Kettlewell says: “I have followed Nucleus’ progress and success with great interest over the years. As one of the most forward thinking organisations operating in one of the most exciting sectors of the industry, the decision to join the team was an easy one and something I am very much looking forward to.”
An Aviva spokeswoman says: “We wish Alistair all the best for the future.”
Thomas and Thomas Financial Services managing director Darren Lloyd Thomas says: “The platform market is very fluid at the moment and we are seeing many people move from one platform to another. I am sure this trend will continue over the next few months.”