The group is dividing its business into the four regional segments of UK, Europe, North America and Asia Pacific in what the firm describes as a move towards ‘One Aviva’.
Aviva chief executive Andrew Moss says the move will cover all the investment management businesses. He says: “The interests of our customers and shareholders are best served by our businesses acting as one group and we are headlining the changes we are making as a move to “One Aviva”.
“We will continue to encourage the entrepreneurial spirit that has led to great success in our individual businesses in the past, while ensuring that investment is channelled into areas where returns are attractive relative to risk.”
No announcement has been made on whether some of the group alternate brand names like Norwich Union will fall under the Aviva banner in the long run.