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Aviva signs exclusive protection deal with Lighthouse Financial Advice

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Aviva has signed an exclusive three-year deal with the Lighthouse Group to provide protection products through its national adviser division, Lighthouse Financial Advice.

The agreement, which will begin on 3 June, covers the sale of Aviva’s core protection products including life insurance, critical illness cover and income protection.

Lighthouse Group chief executive Malcolm Streatfield says: “LFA is establishing itself as the “go to” adviser for middle-Britain, and Aviva’s expertise, product range and dedicated support mean we can work together to substantially increase the proportion of customers who have adequate protection cover.

We are on target to grow our LFA division’s adviser numbers from 200 to 500 over the next three years and we want protection to be at the heart of our proposition.”

Aviva protection distribution director Louise Colley says: “We are absolutely thrilled to be working with Lighthouse. Both businesses have a mutual desire to ensure more families than ever before have protection in place.”

Aviva signed similar deals with Tesco and Santander in June 2012 and August 2010 respectively.

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Comments

There are 4 comments at the moment, we would love to hear your opinion too.

  1. Take The High Road 20th May 2013 at 2:09 pm

    for those who think that ‘restricted advice’ is the same as ‘Independent'(i.e those men in grey suts at the Law Society),this article should make you think again. I very much doubt is LH can possibly say they are free from provider influence, nor any other ‘restricted’ group who have similar tie up’s!

  2. Tied Advisers or should that be the long forgotten “life assurance sales man” an honourable profession that used to suppord 150000 “agents”

  3. core or researched? 21st May 2013 at 1:02 am

    Possibly the final straw for many of us ex-IFA’s at LFA, not just restricted, but bound, gagged and tied

  4. @ Take the high Road: As a Lighthouse member (AR of the Network) – all those who think this is the whole firm, think again. LFA is only a small part of the whole firm. I am in the middle of changing to a restricted status but can assure you that my only retsriction is that I wont advise on final salary transfers, structured products EIS or VCT. Since May 5th 1989 I have never used these and never will. From my perspective and my clients perspective there is no difference to from pre – RDR role as an IFA so your comment holds no water. I would suggest that I and every other retricted (but WoM) adviser is as independent as you and 99% of the rest of the adviser population. Usually post my name but for obvious reasons, not this time

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