Aviva paid out on 99.3 per cent of life insurance claims last year, the same figure reported by the provider in 2012.
Claims data released by the insurer today shows the proportion of critical illness claims that were paid out increased marginally from 92.5 per cent to 92.9 per cent.
During the year, Aviva paid a total of £347m to life insurance customers and their families in the event of death or diagnosis of a terminal illness, up seven per cent from £324m in 2012. A total of 11,441 life insurance claims were filed in 2013, up five per cent from 10,880 in 2012.
CI customers received payouts totalling £158m in 2013. There were 2,171 claims, with 92.9 per cent of claims paid. Of the CI claims not paid, 1.2 per cent were declined due to non-disclosure and 5.9 per cent for a failure to meet conditions.
Aviva paid out 21 per cent more in 2013, from £131m a year earlier. The number of claims was 27 per cent higher, following 1,716 claims in 2012.
Cancer accounted for 67 per cent of CI claims, while heart attacks represented 11 per cent.
The average CI payout in 2013 was £72,947, with an average age of 45 for women claimants and 48 for men.
Combined, Aviva paid out over £505m to life insurance and critical illness customers during the year, an increase of 11 per cent from the £455m paid out in 2012.
Aviva chief underwriter Robert Morrison says: “For some years now Aviva has been calling on the industry to report claims statistics in a standardised way, so it is great guidelines have now been introduced by the Association of British Insurers. With insurers now adhering to this code – or spelling out any reasons for not following it – this will allow customers and advisers to see clearly how providers compare.”