The firm says the products have been re-engineered on a proven technology platform and extensively tested with financial advisers.
The Aviva Wrap has been designed to enable financial advisers to meet the challenges and capitalise on the opportunities posed by the Retail Distribution Review, according to the firm.
It says the product supports advisers switching to a fee-based business model and will enable them to demonstrate their professionalism and the value of independent advice.
According to Aviva, the Sipp will help provide financial solutions, particularly to higher net worth customers who will benefit from a wide range of investment options and an ability to easily switch their holdings and rebalance portfolios.
Intermediary and partnerships director Angela Seymour-Jackson says: “Aviva’s plan is to become a leading player in the wrap and Sipp market.
“The RDR will mean profound changes to the way advisers do business, and we are committed to helping advisers maximise the potential of their business in what we believe will remain a thriving IFA market.
“Alongside our existing efforts to support IFAs during this transition, Aviva has worked hard to redevelop its wrap to make sure it meets advisers’ needs today and in the future.
“We believe it will enable advisers to capitalise on the opportunities brought about by RDR and the Aviva Sipp is a key component of the solutions needed for wealthier clients.
“By 2012 we anticipate that two-thirds of advisers will be using a wrap platform and my aim is to make Aviva Wrap the most recommended wrap and Sipp platform in the market.”