Aviva paid out on 94 per cent of individual income protection claims, 93 per cent of critical-illness claims and 99 per cent of life insurance claims during 2012.
Aviva’s claims statistics, published this week, show there was a total payout of around £470m across life, CI, and individual IP during 2012.
Life cover accounted for £324m of the total payout, CI represented £131m and IP made up almost £15m.
The payouts covered 10,880 life insurance claims, 1,716 CI claims and 1,130 IP claims.
Some 0.7 per cent of life cover claims, 0.4 per cent of individual IP claims and 1.7 per cent of CI claims were rejected due to non-disclosure.
Aviva chief underwriter Robert Morrison says: “Almost 14,000 of our customers and their families benefited from payments last year, so people can be reassured we are absolutely committed to paying claims wherever possible.”
London & Country sales director Michael Aldridge says: “Aviva has traditionally had strong claims data but recently has combined this with developing its proposition more, particularly for CI. Whereas previously Aviva was more price-driven, it seems keen to compete a bit more on product features as well.”