View more on these topics

Aviva offers free life cover for new parents

Aviva Life is offering new parents £10,000 worth of free life cover.

Each parent who registers before their baby is six months old will receive £10,000 worth of life cover until the child’s first birthday.

The move comes after research by Aviva Life found that 56 per cent of parents in the UK would leave their children with little or no financial protection in the event of death.

Almost 40 per cent of parents surveyed had no life cover, with a further 17 per cent having only enough life cover to repay their mortgage.

Aviva Life head of protection Louise Colley says: “the aim is to encourage all families to consider their financial protection needs.

“Life insurance is not just something you put in place to protect your mortgage, but something you should arrange to provide financial security for your children. The birth of a new baby is an ideal time to begin thinking about family life insurance needs.”

The product will be available through IFAs, and some exclusions may apply on certain parents.

Colley says: “This offer can be arranged through advisers, providing a real opportunity for advisers to create a dialogue with new and existing customers about family protection.”

Recommended

Principle-based rules confusing the public

Leading consumer bodies have told MPs that the FSA’s principle-based regulation confuses the public and they want the regulator to name and shame lenders with poor arrears practices.

Code comfort

When I first arrived in London, I did not know a soul. Luckily, the solicitor who helped me buy my flat introduced me to Round Table.

When is £1m not £1m?

Neil Jones is technical support manager with Canada Life’s ican Technical Services Team. Canada Life offers a range of wealth management solutions, including retirement income planning, estate planning and investment solutions from a choice of jurisdictions, including the UK, Isle of Man and Republic of Ireland. The residential nil-rate band (RNRB) was first announced in […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com