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Aviva market share on rise

Andrew Moss
Moss: ’Strengthened the balance sheet’

Aviva profits leapt by 35 per cent last year to £2.44bn from £1.81bn in 2009.

Life and pension business rose by 16 per cent to £10.3bn from £8.9m. Total long-term savings rose by 19 per cent to £11.8bn from £9.9bn.

Aviva’s UK market share rose for the third consecutive quarter to 11.1 per cent in the third quarter of 2010, up from 9.7 per cent in the same quarter of 2009.

Total sales rose by 4 per cent to £47.1bn, up from £45.1bn.

Aviva Investors, the global asset management business, grew assets under management by 4 per cent to £260bn from £249.6bn.

Aviva says it is well placed for the retail distribution review and its Adviser Academy has grown to 8,600 advisers.

Group chief executive Andrew Moss says: “”Over the last few years, we have grown the business, significantly reduced costs and strengthened the balance sheet.”

Facts and Figures managing director Simon Webster says: “It sounds like Aviva has its proposition right and its service is getting better, so things are moving in the right direction.”

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