View more on these topics

Aviva links with charity for life insurance drive

Aviva has created a video for advisers, in partnership with bereavement charity Grief Encounter, designed to show how families are affected when a parent dies without life insurance.

The video, available to see on www.aviva-for-advisers.co.uk from July 12, is displayed alongside a checklist showing how advisers may use the footage to bring up the subject of family protection with their clients.

The video shows Aviva head of protection sales and marketing Louise Colley and Grief Encounter founder Shelley Gilbert discuss how children are impacted, underlying the importance of having life cover in place.

It is designed to take an “emotional approach” to show the importance of having protection in place as opposed to just using facts and figures.

In February, the provider launched a range of support materials to help advisers raise the topic of protection with clients and announced it was re-running its TV advertising campaign on life insurance.

Aviva’s protection awareness campaign began in January 2011, with its national TV ad promoting the benefits of life insurance.

Colley says: “When we heard how it feels from a child’s perspective, we felt that we had to share this with advisers as this is something no parent would want their child to experience. The reality is shocking but we hope this film will help advisers and their clients to understand the true importance of having life insurance.”

Gilbert says: “At a time when families need even more security, not having financial security in place is a huge burden in their already troubled worlds. It is therefore vital that parents take those few minutes to make sure that should the unexpected happen, their loved ones are cared for.”

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com