View more on these topics

Aviva launches new investments and insurance TV campaign

Aviva has started a TV programme sponsorship campaign to raise awareness about investment and insurance products.

The firm will today launch 12 short films, known as idents, which will air around new three-part ITV drama premiere Without You, starring Anna Friel.

The 10-second idents, which will air before and after the programme and during ad breaks, will focus on “everyday dramas in real life” and contain messages about the benefits of investments, retirement planning, health and life insurance and car and home insurance.

Earlier this month, media regulator Ofcom revealed Aviva breached its broadcasting code by placing “advertising messages” in idents about income protection shown during episodes of Downton Abbey in September. Aviva says the new films will not breach Ofcom rules.

Aviva UK head of brand Sue Helmont says: “In the past, advisers have said they have used our ads as a conversation starter with their clients and we hope they can do the same again.”

Axxis Financial Planning director Owen Wintersgill says: “I welcome product awareness campaigns that people can relate to but it is hard to communicate a strong message in such a short space of time.”


House prices down 1% year-on-year in November

House prices fell 1 per cent on an annual basis in November, according to the latest house price index from Halifax. Prices fell 0.6 per cent in the three months to November and fell 0.9 per cent between October and November. The average house price is now stands at £161,731. Halifax housing economist Martin Ellis […]


Treasury sets out new Isa protection rules

The Treasury is to change its Isa rules to allow investors who lose their savings a result of the collapse of a financial firm to reinvest their money without affecting their annual allowance. Under current rules, any sum lost due to the collapse of a provider would fall under the annual allowance, currently £10,680, although […]


FSA fines HSBC £10.5m over misselling to elderly customers

The FSA has issued its largest ever retail fine of £10.5m against HSBC because of inappropriate investment advice provided by one of its subsidiaries to elderly customers. HSBC estimates that the amount of compensation to be paid to Nursing Homes Fees Agency customers will be approximately £29.3m in addition to the fine. Between 2005 and […]


New figures reveal the extent of Arch cru investor losses

Figures revealing the fall in the value of Arch cru funds before the range was suspended in March 2009 show investors may only receive around 40 per cent of their investment from the FSA’s compensation package. The FSA agreed a £54m compensation package for Arch cru investors with Capita Financial Managers, BNY Mellon Trust & […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm