Group customers can no choose from two levels of CI cover, either a standard list of illnesses and procedures or an extended list.
In a bid to reduce administration and simplify the application process a pre-existing condition exclusion applies to the product, removing the need for full medical underwriting.
Benefit is paid up to five times the employee’s salary, subject to a maximum of £500,000 gross.
Aviva UK Health head of group risk Steve Bridger says the product has been introduced in response to an increased customer demand.
He adds: “Our entry to the group CI market is a natural move which will give intermediaries a wider choice of provider.
“As a business, we’re committed to the group risk market and our recent product and service enhancements mean that we now offer some of the most competitive group income protection and group life terms in the market.”