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Aviva latest to reveal gender pipeline plans

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Aviva has set out the criteria advisers need to meet to secure gender specific rates and has set up a “gender task force” to ensure protection business is placed on risk more quickly.

Advisers wanting gender-specific rates to be applied to life cover with or without critical illness, guaranteed whole of life cover and income protection business will have to ensure they have sent Aviva a completed application, any outstanding requested information, and confirmation the client has accepted the terms offered.

Payment details and policy start dates will also need to provided. Aviva needs to have received all the information by 21 December, though payments and policies can still start after this date. If this information is not in place by 21 December, applications will be processed on gender neutral rates.

Aviva will introduce gender neutral pricing for all new quotations for guaranteed whole of life cover from 25 November, and for all other protection products from 17 December.

The insurer has also created a gender task force to get pipeline cases on risk. The team will obtain financial questionnaires over the telephone, use alternative methods of medical evidence, and proactively chase doctors and third parties for the return of medical evidence.

The team will also chase up outstanding information and contact pipeline clients to obtain any missing information.

Aviva protection director Richard Verdin says: “We understand there is a pressing need for advisers to have clients set up on gender specific rates.

“We are also keen customers understand the implications of any delays. We have been communicating with them since August, to help people appreciate the impact if they wait. Together these measures will help put advisers in the best possible position to help protect their clients’ futures.”


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