The launch was announced in April this year and merges numerous UK businesses under the banner, including Morley, with the firm the world’s fifth largest insurance company.
Aviva Investors chief executive Alain Dromer says: “The exceptional tensions experienced in the past few weeks have highlighted the benefit of operating globally to service all our clients better. Aviva Investors will draw on the best of products and capabilities from around the world to deliver innovative services and investment performance to our internal and third-party clients.
“This is not just about rebranding. It is a radical change, driven by the value that we can deliver to our clients. It’s about creating a new approach to asset management for Aviva and building a dynamic new business that can provide truly global investment solutions.”