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Aviva eyes self-serve hybrid platform

Aviva says it is consulting with a group of 20 advisers on the development of a ‘B2B2C’ service designed to offer low-cost advice combined with self-administration.

The firm says discussions about the scope of the service are at an early stage but that it is likely to leverage platform technology.

It says the proposition is expected to involve a combination of advice mixed with self-service, and would be distributed to clients via advisers.

Separately, the firm announced in July it is working on plans for a D2C investment platform in 2015.

Aviva head of platform proposition Phil Ralli says: “We know there is a demand from advisers for services which they can offer to their clients which are less costly for them to offer and more affordable for their clients. We are at the stage of scoping what the service will be and would like to offer advisers an opportunity to shape that.”

In January Money Marketing reported Standard Life was working on a proposition designed to allow advisers to offer clients a hybrid self-serve and advice platform. 

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