View more on these topics

Aviva launches face-to-face advice arm


Aviva is to re-enter the face-to-face advice market by the end of the year.

The inhouse team will have a “particular focus” on customers seeking advice at the point of retirement.

The team will be restricted to selling Aviva products, including flexi-access drawdown and annuities.

Aviva is the largest pension provider in the UK, following its takeover of Friends Life.

Client advice director Andy Barton says: “The introduction of the pension freedoms means that thousands of people are facing important decisions about their financial futures.

“With this in mind, we are developing an in-house advice team to complement our existing channels and provide our customers with the support they need.

“Customers can already buy our products through independent financial advisers, high street banks, and direct via the internet or over the phone, so this latest initiative will give them even greater freedom and choice.”

He adds: “We take great care to ask customers if they already have a financial adviser, and if so we recommend that they speak to them in the first instance.”

In 2014 Money Marketing revealed the insurer’s plans to restart its own advice services focused on protection.

And in 2013 Money Marketing revealed that Aviva was scrapping its direct advice arm. Amid a round of cost-cutting, the firm cut the majority of its 120 field-based advisers and ended its bancassurance relationship with Coventry Building Society.

At the time it retained around 10 advisers to continue servicing existing clients but discontinued advice for new clients.



Aviva Investors suspends trading on property fund

Aviva Investors has suspended trading in its property trust, following in the footsteps of Standard Life Investments. The asset manager says “extraordinary market circumstances” have led to “a lack of immediate liquidity” in the Aviva Investors Property Trust. A spokesperson says: “Consequently, we have acted to safeguard the interests of all our investors by suspending dealing […]


Aviva: ‘We can withstand market stress’

Aviva has issued a statement in a bid to calm nervous investors following dramatic falls in its share price on the news of the UK’s vote to leave the EU. The provider’s share price fell on Friday morning from 445p the previous evening to 290p. As at 8.30am this morning Aviva’s shares were trading at […]

Sub-Saharan Africa Near-Term Outlook

By Paul Caruana-Galizia, Neptune Economist

Sub-Saharan Africa’s economic renaissance continues. After growing at an average rate of five per cent over the past decade, the IMF projects an acceleration to 5.5 per cent growth among Sub-Saharan economies in the next two years, as developed economies emerge from the crisis. We expect this growth to be sustainable for three broad reasons.


News and expert analysis straight to your inbox

Sign up


There are 5 comments at the moment, we would love to hear your opinion too.

  1. “The team will be restricted to selling AVIVA products” So not real advice then?

  2. Don’t forget to signpost the customer to Pension Wise before highlighting your in-house service! … It’s all getting a tad mickey mouse now isn’t it?!!

  3. If the service and proposition is anything like that offered to intermediaries, then heaven help the public. I’ll never forget Jeremy Clarkson trying to get a motor quote from Aviva!

    This is so like past experience. This is definitely a ‘Hokey Kokey’ firm. The number of flips of policy over the past 25 years is amazing. Support intermediaries, go direct, form a platform, dismantle a platform and then start over again. Then support intermediaries again, then go direct sales. All I can think is that the firm is run by Humpty Dumpty.

  4. Harry, when I worked at a large life office we used to joke about the fact that the focus of the business changed every 5-10 years to justify employing the people at the top.

Leave a comment