Enhancements include the addition of two new reduced out-patient benefit options and a choice of higher excess options.
Customers can now choose to reduce the out-patient cover available by selecting either a £500 or £1,000 limit per person per policy year. Customers choosing a £500 out-patient benefit limit will receive a 30 per cent premium discount while those choosing a £1,000 limit will receive a 15 per cent premium reduction.
The two new high excess options mean customers can now benefit from up to 65 per cent reduction on their premiums by choosing a £5,000 excess and a 50 per cent reduction for the £3,000 excess.
Aviva UK Health head of propositions management and market development Neal Archbold says: “Whilst many of our customers still want the extensive cover available as standard on the policy, intermediary feedback showed that there is an increasing appetite for higher excess options and reduced out-patient cover.
“We’ve responded to this need by introducing two new excesses and our reduced out-patient options. While we recognise that the high excess option won’t appeal to everyone, it gives those customers who are happy to contribute towards their medical treatment the choice to do so in return for significant premium discounts.”