View more on these topics

Aviva cuts MVRs on with-profits products

Aviva has reduced the market value reductions on its with-profits policies.

The changes apply to all Aviva unitised with-profits funds, which were formerly known as CGNU, Culac and Nulap funds, with immediate effect.

The average market value reductions rates now range from 0 to 18 per cent. Aviva previously applied average MVRs of up to 20 per cent.

The firm says the move reflects a sustained improvement in the overall value of the with-profits funds.

Marketing director David Barral says: “We have been monitoring MVR levels on a weekly basis and the sustained improvement in the overall value of the with-profits funds means that we are pleased to reduce market value reduction rates.

“Aviva’s with-profits funds continue to provide investors with attractive returns while protecting them from the extremes of volatile equity markets.”

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com