Aviva plans to increase its share of intermediary business from 80 per cent of total UK business to up to 90 per cent by 2014.
Head of sales Andrew Ward revealed Aviva’s plans at the Tenet annual business conference in Ascot last week.
In response to a delegate’s question about banks and insurers positioning themselves as financial planners, Ward said: “We currently write about 80 per cent of the business we take in the UK through the IFA route.
“The strategic plan for the next three years is to increase that to move closer to 85 or 90 per cent. We will support advisers as well as we possibly can and that does not mean inequalities in terms of the way we frame our direct propositions and our adviser propositions.”