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Avelo remains top portal for quotations and transactions

Consultancy group AT8 says Avelo remains the leading quotation and transaction portal in the market both in terms of market share of quotations and electronic applications.

Its survey of activity on quotation and transaction portals shows Avelo claimed 60 per cent of quote responses in the year to June 2011 compared with 56 per cent in the previous year.

Avelo had the highest market share of e-applications with 48 per cent in 2011 despite a drop from 53 per cent in 2010.

Assureweb is the secondbiggest portal with 21 per cent of quote responses, up from 18 per cent. Assureweb’s market share of e-applications stayed at 29 per cent.

Webline’s quotation volumes declined from 24 per cent to 18 per cent but e-applications increased from 16 per cent to 21 per cent.

True Potential’s share of quote responses fell from 2 per cent to 1 per cent while e-application levels stayed at 2 per cent.

AT8 executive director Mark Loosmore says: “Our survey shows that quotation and transaction portals continue to add value, particularly for ratedriven products such as protection and annuities.”

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