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Avelo appoints new MD

Avelo has promoted sales and marketing director Simon Badley to managing director after Chris Noblet announced he is stepping down from the role.

Noblet will become interim chief operating officer for at least six months to oversee Badley’s transition to the job.

Badley has been with Avelo since November 2011. Prior to Avelo he was Aviva director of intermediary. Noblet has been managing director since November 2010.

Noblet says: “Since attracting Simon to Avelo, we have forged a very strong working partnership and he has proved that with his deep industry expertise and relationships, he is the ideal leader to take Avelo on the next stage of its corporate plan.”

Badley says: “I am delighted to take up the leadership of Avelo from Chris who has developed the business to have a rejuvenated operational capability. I look forward to getting alongside our clients to support them as technology becomes the key enabler of growth.”


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  1. Well done Simon!

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