Unit trust investors increasingly come from all income groups with rising numbers of women investing, according to research by the Association of Unit Trusts and Investment Funds.
The research also shows an increase in retention rates to an average 8.1 years with four out of ten investors looking to invest for more than ten years.
The percentage of women investing has increased to 32 per cent from 23 per cent in the last four years.
Autif director general Philip Warland says: "In ten years, savings through Peps has reached all parts of the population. It has brought with it the concept of equity investment, combining a long-term view with an understanding that investors must not put all their eggs in one basket."
The research, now in its fifth year, was based on a sample of 604 users of Autif's unit trust information service.