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Autif competes for fund supermarket business

The Association of Unit Trusts and Investment Funds is claiming subsidiary EMX will give IFAs the ability to compete with financial supermarkets.


EMX is the recently launched initiative to establish an electronic dealing and valuation system for the investment funds industry.


Chase de Vere spokesperson Ian Millward says EMX will help the IFA deliver “real service” for more people, more cheaply and more efficiently.


Autif and EMXCo chairman Alan Ainsworth says: “EMX will give IFAs greater service capability and begin to equip them with the tools to compete with even the largest supermarkets.”

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