Phil Wickenden

Phil Wickenden

Phil Wickenden: Advisers should meet both emotional and financial objectives

Sometimes emotions drive client decisions so advisers need solutions that satisfy emotional and financial objectives. As humans, we have very elaborate neural systems to address threats. In particular, the emotional circuitry that kicks in to protect us from perceived threats – the ‘fight-or-flight’ response. But there is a very important distinction between threats in the modern world versus […]

Phil Wickenden

Phil Wickenden: ESG investing is about more than being a good citizen

The past decade has seen environmental and social governance investing develop from a niche corner of the market to a popular asset class. But while there is an increased awareness among individuals as to the impact of their actions on the environment, there is much more to ESG investing than being a good citizen. Asset […]

Phil Wickenden
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Phil Wickenden: Why IHT protection should not be overlooked

Hands up who likes looking stupid? No, me neither, though the sub-textual retort of my wife’s eyebrow, raised in my direction (or rather the direction of the Cuban heels on my new boots) screams “you could have fooled me”. She may have a point, but there is a difference in questionable sartorial choices and foolishness […]

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Phil Wickenden: Reasons to be cheerful on GDPR

One week out from implementation, our research shows only around half of advisers are 100 per cent confident they are ready for the General Data Protection Regulation. GDPR represents the biggest ever change to how personal data is collected and handled. The fundamentals are quite simple: to give individuals more control over how their personal […]

Phil Wickenden

Phil Wickenden: The heroes of a brand’s success are its customers

Thanks to the vast quantities of information now available, customers have the ability to make smart choices with speed and agility anytime and anywhere they want. Not only are they in charge and in full control, but they are also moving faster than most brands. Importantly, they do not differentiate between channels and touchpoints. But […]

Phil Wickenden

Phil Wickenden: Loyalty is more important than price

Mifid II and rules on inducements are shaking up the thinking of many providers in relation to what they do for advisers, including what support they deliver. And rightly so. What providers should spend their support budgets on is a big concern. But while some are looking at the burden of regulation as a convenient […]

Phil Wickenden

Phil Wickenden: The client has to be placed at the centre of the story

We asked consumers approaching retirement how important a whole host of things were when thinking about planning income – from access to capital to preservation of funds, flexible income levels to cast iron guarantees. Do you know what people valued most? Being actively involved. This got me thinking about client engagement, where there is a […]