Phil Bray

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Phil Bray: How to become a ‘go-to’ local expert

Top tips on building your reputation in your local area One of the most successful ways to grow your business is to make yourself the “go-to” planner for your niche in your local area. The long-term aim is to achieve such local dominance that, when someone thinks about your niche, they immediately associate your name […]

Phil Bray: Top tips for the perfect first client meeting

Advisers who go the extra mile to impress will be rewarded many times over Marketing types are fond of talking about the “client journey”. That usually means the journey an individual takes from being a suspect, to prospect, to client. Here, however, I want to talk about an entirely different client journey: to and within your […]

Phil Bray: The best free marketing tool out there for advisers

Google Analytics is crucial in measuring marketing efforts, yet nowhere near enough advisers use it To market your business successfully, it is essential you have a deep understanding of your target audience. Only then can you analyse how effective you are at engaging with them. Evidence-based investing is pursued passionately by a growing band of […]

Phil Bray: Perfecting your web presence for the Age of Google

I remember giving a presentation to a group of advisers a couple of years ago. The subject was one I can happily speak about at length: how advisers can create effective websites. My audience were an extremely positive and engaged bunch. All except for one chap at the back. While others listened carefully, he sat there, […]