Phil Bray

Phil Bray: The best free marketing tool out there for advisers

Google Analytics is crucial in measuring marketing efforts, yet nowhere near enough advisers use it To market your business successfully, it is essential you have a deep understanding of your target audience. Only then can you analyse how effective you are at engaging with them. Evidence-based investing is pursued passionately by a growing band of […]

Phil Bray: Perfecting your web presence for the Age of Google

I remember giving a presentation to a group of advisers a couple of years ago. The subject was one I can happily speak about at length: how advisers can create effective websites. My audience were an extremely positive and engaged bunch. All except for one chap at the back. While others listened carefully, he sat there, […]