Assureweb has beaten off competition from The Exchange for a deal to provide UK Life Direct with a quotation tool for its customer website.
The move is its first step into the direct-to-consumer sector, where The Exchange has a major market share.
Assureweb is creating a simple quotation tool that UK Life Direct will license to power its consumer-facing website. Potential customers of UK Life Direct will be able to visit the website and search for details of the leading term insurance products.
Assureweb will automatically rebate commission when requesting quotes from product providers to ensure UK Life Direct can provide competitive rates to potential customers.
Assureweb head of portal strategy Stephen Wynne-Jones says the company will now offer this service to other firms that want to use interactive services on their website but are dissatisfied with the “expensive and complex propositions” on offer from competitors.
He says: “This win has demonstrated the opportunity we have in this market because our first ever competitive test of the new proposition has succeeded. With another IFA firm already committed to buying the service, we are confident that uptake will be positive.”
The Exchange PR manager Charlie Musson says: “Our focus has always been to make sure our service remains the most competent in the market. If we can do that and also provide speed, resilience and longevity, then we will continue to be the preferred choice for intermediaries.”