DBS subsidiary AssureSoft is launching an ad campaign highlighting how its
online service AssureWeb is not aiming to “cut IFAs out of the picture”.
The campaign, costing £20,000, breaks in the trade press this week.
The marketing drive also includes online banner advertising and direct
mailouts to over 3,000 IFAs.
The press campaign will run for three weeks and is aiming to raise
awareness among new and existing IFA customers, emphasising that
AssureWeb's information and transaction channel is designed exclusively for
AssureWeb says it is responding to rival financial services' websites
which it bel ieves are trying to drive consumers direct to product
providers, eroding the role of professional advice.
The slogan of the campaign is: We won't cut IFAs out of the picture.
Managing director Mark Lofthouse says: “A growing number of financial
services websites are being developed encouraging consumers to go direct to
product providers. AssureWeb believe there is no substitute for the
informed expert advice IFAs can give their clients. We are aiming to
deliver the online information and administration.”