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AssureWeb putting IFAs in the picture

DBS subsidiary AssureSoft is launching an ad campaign highlighting how its


online service AssureWeb is not aiming to “cut IFAs out of the picture”.


The campaign, costing £20,000, breaks in the trade press this week.


The marketing drive also includes online banner advertising and direct


mailouts to over 3,000 IFAs.


The press campaign will run for three weeks and is aiming to raise


awareness among new and existing IFA customers, emphasising that


AssureWeb&#39s information and transaction channel is designed exclusively for


IFAs.


AssureWeb says it is responding to rival financial services&#39 websites


which it bel ieves are trying to drive consumers direct to product


providers, eroding the role of professional advice.


The slogan of the campaign is: We won&#39t cut IFAs out of the picture.


Managing director Mark Lofthouse says: “A growing number of financial


services websites are being developed encouraging consumers to go direct to


product providers. AssureWeb believe there is no substitute for the


informed expert advice IFAs can give their clients. We are aiming to


deliver the online information and administration.”

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