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AssureWeb putting IFAs in the picture

DBS subsidiary AssureSoft is launching an ad campaign highlighting how its

online service AssureWeb is not aiming to “cut IFAs out of the picture”.

The campaign, costing £20,000, breaks in the trade press this week.

The marketing drive also includes online banner advertising and direct

mailouts to over 3,000 IFAs.

The press campaign will run for three weeks and is aiming to raise

awareness among new and existing IFA customers, emphasising that

AssureWeb&#39s information and transaction channel is designed exclusively for


AssureWeb says it is responding to rival financial services&#39 websites

which it bel ieves are trying to drive consumers direct to product

providers, eroding the role of professional advice.

The slogan of the campaign is: We won&#39t cut IFAs out of the picture.

Managing director Mark Lofthouse says: “A growing number of financial

services websites are being developed encouraging consumers to go direct to

product providers. AssureWeb believe there is no substitute for the

informed expert advice IFAs can give their clients. We are aiming to

deliver the online information and administration.”



Alliance and Leicester settles with former chief executive

The much publicised dispute between Alliance and Leicester and ousted chief executive Peter White has been settled out of court. The deal is allegedly worth £1.9m in straight cash, substantially more than the £1.05m originally offered by the bank and turned down by White. White had initiated legal action, suing the company for unfair dismissal. […]

IFAs miss domain event as addresses go quick

IFAs appear to be failing to embrace the technological revolution, leadingthem to miss out on scooping some of the best internet address namesavailable.Many of the top domain names which would have been ideal for IFA websiteshave fallen into the hands of speculators looking to cash in by sellingthem on.Among the potential addresses already taken are […]

Private Label buys TMP as it targets North-west

Private Label has taken over The Mortgage Partnership to gain access tocustomers in the North-west.Cheshire-based TMP will become Private Label Northern Operations Centre.TMP will continue to offer its own products, transferring to Private Labelmortgages by the summer.All TMP employees are being offered jobs with the new company.Co-founders John Mawd sley and Ian Ward will join […]

Boutiques are in style fashion

The trend of big-name managers jumping ship to join either a smallinvestment house or to start their own firms is is now firmly establishedin the UK.The phenomenon of boutiques began in the US about 10 years ago andboutiques now springing up in the UK.In the last couple of years, Japan specialist Ed Merner left Schroder […]


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