Assureweb has attacked rival technology providers for making their systems and websites too difficult for advisers to use.
Chief executive officer Charles Bryant wants provid-ers to review their offerings and recognise that “the levels of IT literacy vary massively among users”.
Adviser Forum research estimates that IFAs could save £71m a
year by getting existing policy information online and Bryant wants providers to update their systems to make this saving a reality.
Assureweb has overhauled its own new business service to make it more simple and comprehensive for its 16,000 users. It says this revamp makes it the market leader.
It says it is the only portal offering feeds from fully tailored quotes but The Exch-ange disputes this, saying it launched a company quote service earlier this year which allows IFAs to access refined single-company quotes.
Spokesman Charlie Musson says: “Our quotation and transaction services have recently been selected by some of the biggest IFA groups in the country such as Bankhall, Tenet and Inter-Alliance and last year Exweb processed 99 million quotes.”