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AssureSoft plots route to IFAs&#39 door

AssureSoft is planning to give every IFA their own website to literally

lead customers to their doors with an online map from clients&#39 homes to IFA


Consumers who input their address are provided with a map and directions

to their nearest or preferred IFA.

The DBS-owned software provider says, unlike other electronic application

and quotation services which provide only contact details for advisers, the

sole purpose of AssureWeb&#39s new facility is gener-ating leads and making

adv- ice accessible.

AssureSoft has formed a strategic alliance with e-commerce solutions company

SoftAd to produce IFA Win dow Professional software which allows IFAs to

build their own websites.

AssureSoft is hoping the latest initiative will boost the ranks of 4,000

existing IFA users by thousands.

IFA Window is designed to provide all IFAs with a website which goes

beyond simple poster sites for their practices, by providing an online

transaction facility.

The free website will also offer advisers an online presence which will

include home pages with individual branding, service details and staff


Advisers can opt to pay for service add-ons, including product glossaries,

financial calculators, industry news and product providers&#39 literature.

IFAs can also choose to offer customers their own tailored access to the

website, My World, which lets customers tailor the site to their individual


AssureSoft managing director Mark Lofthouse says: “We believe this will

provide the best end-to-end transaction service. We are bullishly committed

to make this the best of breed in the market.”

Any IFAs interested in setting up their own site should go to ifawindow.


Win a weekend at the Grand Prix

Supremacy, success and skilfulness are essential elements of the moderncompetitive business world. Nowhere is the cut and thrust of day-to-daychallenges more closely matched than in the world of motorsport.That is why we at Money Marketing are pleased to have anadrenaline-pumping weekend for two at the British Grand Prix at Silverstone(April 22 and 23) to give […]

Towry enters land of the fee

Towry Law intends to import the fee-based culture of Hambro Fraser Smithinto its own business.The new IFA operation, Towry Law Fraser Smith, was created after Towry&#39s£1m purchase of Hambro Fraser Smith. It will use the latter&#39s fee-basedculture to convert the business to one that can use both commission andfees.The absorption of HFS is planned to […]

Shake-up at Misys strengthens expansion of networks

Super-network and software giant Misys has made a ser ies of managementchanges aimed at consolidating expansion of its IFA networks.It says the changes will provide a platform for future development.A number of the appointments are at the recently formed Misys IFA Serviceswhich is designed to supp ort the company&#39s networks Countrywide, FinancialOptions Group and Kestrel.Misys […]

In good time

How do you clock up your 50 hours of continuing professional developmenteach year? Is attending conferences an enjoyable way to make up the hours?Or is sitting back and reading the trade press a good way of keeping up todate with the industry?CPD requirements are set to change later this year with the introductionof new rules. […]

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Absence management systems gone AWOL from UK’s SMEs, reports Jelf

A quarter (23 per cent)* of the UK’s small to medium-sized enterprises (SMEs) do not have an absence management system in place, according to new research from Jelf Employee Benefits. Despite 69 per cent* of organisations having a system in place, three-quarters (75 per cent) report that it is not providing them with sufficiently empowering absence or health data to inform an effective wellbeing programme.


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