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AssureSoft plots route to IFAs&#39 door

AssureSoft is planning to give every IFA their own website to literally

lead customers to their doors with an online map from clients&#39 homes to IFA


Consumers who input their address are provided with a map and directions

to their nearest or preferred IFA.

The DBS-owned software provider says, unlike other electronic application

and quotation services which provide only contact details for advisers, the

sole purpose of AssureWeb&#39s new facility is gener-ating leads and making

adv- ice accessible.

AssureSoft has formed a strategic alliance with e-commerce solutions company

SoftAd to produce IFA Win dow Professional software which allows IFAs to

build their own websites.

AssureSoft is hoping the latest initiative will boost the ranks of 4,000

existing IFA users by thousands.

IFA Window is designed to provide all IFAs with a website which goes

beyond simple poster sites for their practices, by providing an online

transaction facility.

The free website will also offer advisers an online presence which will

include home pages with individual branding, service details and staff


Advisers can opt to pay for service add-ons, including product glossaries,

financial calculators, industry news and product providers&#39 literature.

IFAs can also choose to offer customers their own tailored access to the

website, My World, which lets customers tailor the site to their individual


AssureSoft managing director Mark Lofthouse says: “We believe this will

provide the best end-to-end transaction service. We are bullishly committed

to make this the best of breed in the market.”

Any IFAs interested in setting up their own site should go to ifawindow.


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