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Assuresoft and Misys in signing battle to take on Exchange

Trading platforms Misys and Assuresoft are racing to sign up product

providers in a bid to match and overtake current leader the Exchange.

Misys now has 11 providers offering products on its m-link service,

whichis currently rolling out to IFAs nationwide.

The providers signed up by Misys include National Mutual, Scottish Mutual

and Permanent Insurance which have yet to join Assuresoft&#39s Assureweb.

Assureweb boasts thesupport of Legal & General, Zurich IFA, Standard Life,

Clerical Medical, Scottish Provident, CGU, Guardian and Skandia Life, none

of which has signed up withM-link.

The Exchange has 33 product providers on its system, covering all the

providers which have signed up with either AssureWeb or Misys.

Misys Interactive Trading editor-in-chief Paul Charles says: “We are in

talks with 22 providers and are pleased to have 11 on board already.

“It has taken The Exchange a long time to get over 30 providers. It is

about building long-term relationships with providers and we hope to have

22 signed up by the end of the year.”

Autif&#39s investment funds electronic hub EMX has now signed over 70 fund

managers to test the system. The trials began in April in the run-up to the

scheduled launch of the scheme in early June.

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