Clifton Asset Management has launched a white-labelled platform to manage cover funds, equities, ETFs, investment trusts and bonds.
Viewpoint Portfolio will be available to external advisers, and will include a range of product wrappers including Sipp, Isa, junior Isa, offshore bond and general investment account.
It will be managed by Clifton subsidiary pension provider Morgan Lloyd Sipp Services.
Clifton has partnered with challenger platform provider Hubwise to “provide the latest cloud-based technology” for the platform.
The company describes the platform as “highly-automated” and says it can be tailored to meet advisers’ needs.
Investments can also be managed by discretionary fund managers with six appointed at the time of launch – Brewin Dolphin, Eden Park Investment Management, Seven Investment Management, Tilney Asset Management, LGT Vesta and Waverton Investment Management.
Morgan Lloyd technical director John Dowding says: “With ever increasing numbers of IFAs using Morgan Lloyd for its Sipp and SSAS products, it was a natural evolution to launch our own low-cost investment platform so that IFAs can easily manage their client portfolios alongside more complex work such as commercial property and SSAS loan-backs.”
He added that the platform forms the “backbone” of further growth and development by the Clifton Wealth Management group.
Hubwise chief executive Angus Macdonald says: “We are delighted to be able to assist Morgan Lloyd in launching not just the Viewpoint Portfolio platform itself, but such an important element in Clifton Group’s strategic development.
“We pride ourselves on the usability of our technology and platforms, [which is] so often a critical factor in adviser choice and the development of sustainable relationships with both providers and clients.”
Viewpoint will also provide a telephone-based support team for advisers using the platform.
Access to Viewpoint is via a secure client portal and dashboard and is priced at 0.3 per cent of the portfolio, with a fee cap of £800 per annum.
The news follows Clifton’s acquisition of fellow wealth manager Plan for Life last month.