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Ascentric revamps brand look

Ascentric has updated its adviser and consumer-facing brands with revamped logos and new tag lines.

The Ascentric tag line is now “the whole of market wrap”, while for Fundsdirect, the consumer-facing brand, the new tag line is “the UK’s 1st fund supermarket”.

Executive managing director Hugo Thorman says: “This initiative cuts out any possible confusion between the brands whilst creating a cohesive house style.

“The images are clear and modern and epitomise the way we work with our business partners.”

Thorman adds: “We intend to invest even more heavily in the Ascentric brand in particular over the coming months and I am really excited by our new look.”

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