Ascentric has put together a panel of 50 IFA firms for a series of focus groups to gather feedback on its development.
The focus groups will consist of between 15 and 20 firms selected from the panel, which represents a cross section of firms that use the platform. IFAs on the panel range in size from sole traders to firms with about 25 advisers.
Ascentric head of marketing Dominic Ventham says: “When a new proposition is considered or we require guidance on one already approved, a focus group will be set up with firms from our panel.”
Concept Financial Planning managing director Paul Richardson says: “These kind of groups are a good idea but only if they are not used as a tick-box exercise and the views advisers give are used to improve Ascentric’s proposition.”