Ascentric has appointed Mike Morrow as sales and marketing director.
Morrow joins the Royal London-owned wrap from HSBC where he was UK head of commercial wealth management. He was previously Axa Wealth head of platform distribution.
Morrow’s role will also cover Ascentric’s white-label service Investment Funds Direct Limited, he replaces Richard Goodall who left the firm in September to join SEI.
Ascentric managing director Hugo Thorman says: “He has the exact skill set and reputation we need to lead the sales and marketing team of a leading wrap platform business in this exciting and growing market.”