Steer joins the wrap provider from 1st – The Exchange, where she was ebusiness product manager responsible for the development and delivery of their ebusiness strategy.
Ascentric sales director Richard Goodall says: “Debbie has a very strong track record in helping adviser firms transform their business through the use of technology.
“Her enthusiasm and client facing skills will complement the team.”
Ascentric head of sales Shaun Sandiford left the platform to pursue other interests in October. Sandiford joined Ascentric in November 2008 from James Hay where he was director of key accounts.