View more on these topics

ASA’s rap for MBNA over misleading ad

MBNA Europe Bank has been rapped by the Advertising Standards Authority, which said one of its adverts to Alliance & Leicester breached its truthfulness requirements.

The advertisement promised: “Take your credit card with you every time you go shopping and we’ll take you away…simply by spending £300 or more on your credit card every month for the next two months, you will receive a return flight for two to Europe.”

The ad was considered misleading because it did not make clear that flights depended on customers paying for accommodation provided by the promoters.

The ASA said: “Although we welcomed MBNA’s assurance that they would amend the front of future promotions to make it clear that designated accommodation must be bought in conjunction with the free flights, we noted that the main body of the mailing made no reference to accommodation. Because we considered that that significant condition of the offer was not sufficiently prominent, we concluded the ad was likely to mislead.”

The ASA rejected the complainants’ assertion that the hotel accommodation was charged at an inflated rate to cover the cost of the flights.


Gartmore recruits multi-manager

Tony Lanning is joining Gartmore’ multi-manager team. He joins from Arbuthnot Latham after being at Origen and reports to team head Bambos Hambi.

Memory bank

When I was asked to write this piece and came to think about it I could not believe that I have been in financial services for more than 25 years.I started my career with Natwest bank straight from school before I even knew my A-level results, as the most junior clerk. I can remember that […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm