The Advertising Standards Authority has intervened five times in just over a month to stop an IFA’s lead generation firm sending “unwanted” communications and “breaching personal data”.
Lead generation firm TAB Finance has been wrapped by the ASA for five separate breaches since 10 October after sending “unwanted” communications to people who have been wrongly identified as leads in the mortgage, loans and debt management industries.
TAB Finance director Simon Durrans is also financial adviser working at Huddersfield-based DML Independent Financial Advisers.
ASA intervenes to stop communications when an organisation obtains, processes, manages or uses information to specifically target individuals to market products or services.
An ASA spokesman says it cannot give details of the specific breaches by TAB, but added breach of personal data can include continuing to send emails that people have opted out of and unsolicited texts and phone calls.
Durrans says: “Around 99.9 per cent of our leads are genuine but we cannot cover everything. If we get any calls or complaints from the ASA then we act on it as soon as we get it and deal with it that same day.
“We try to do everything as morally and accurately as we can and do the best by our customers. We treat any complaints very seriously.”
Informed Choice managing dircetor Martin Bamford says: “Consumers face a daily onslaught of uninvited communications, particularly from claims management firms. If the Ministry of Justice is ineffective in stopping this, then maybe the ASA stands a better chance. It certainly appears to have bigger teeth.”