View more on these topics

ASA says Axa PPP mailing played on clients’ fears

Axa PPP Healthcare has been ordered to withdraw marketing material after the Adver-tising Standards Authority found it breached two of the committee of advertising practice code clauses.

A direct mailing for Axa PPP read: “Your trust has been given a low rating (one star) by the Healthcare Commission, which can be due to factors such as waiting lists, cancelled operations and hospital cleanliness.”

But the complainant poin-ted out that the named trust was given a one-star rating because of financial difficulties and not because of waiting lists, cancelled operations and hospital cleanliness.

The complainant therefore believed the mailing was misleading and that it appealed to potential customers’ fear in order to sell private medical insurance.

The ASA said the mailing breached CAP code clauses 7.1 on truthfulness and 9.l on fear and distress.

It upheld the complaint and said: “We considered that it appealed unduly to consumers’ fears about the state of their Trust and the care they were likely to receive from it in order to sell private medical insurance.”


Standard holds off on wrap sales drive

Standard Life will not begin actively managing its wrap until early next year with its sales push focusing on its new FundZone platform in the short term, Money Marketing understands.Around 100 IFA firms are thought to be using the wrap, which Standard says will be made available to the wider market after the new year.There […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment