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ASA raps claim-chaser over SMS marketing campaign

The Advertising Standards Authority has upheld the second complaint against a claim-chasing firm within a week, following last week’s ruling against a separate company.

Two complaints were lodged against Claim Management UK after it sent a text to people offering them the chance to wipe out their debts.

The text message to individuals stated: “Due to new Government legislation you can now get your debt wiped out. Call Claim Management UK now.”

One complainant challenged whether Claim Management UK could write off debt as the text implied, another objected to the fact the text was unsolicited.

Claim Management UK admitted problems with the SMS message, blaming a failure in the software they used to send grouped texts. The firm has assured the ASA it had rectified the problems.

The ASA upheld the complaints and banned the text, saying it did not appropriately highlight the complex nature of the service and did not include an opt-out for future texts.

Last week, the ASA upheld a complaint from Lloyds TSB against a newspaper advert by Debt Free UK as it agreed it was likely to mislead readers as to the likelihood of their debts being written off.

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