ASA probes claims in Unison pension ads

The Advertising Standards Authority has launched an investigation into claims about public sector pensions made in a series of Unison adverts.

The three ads contained claims from Unison about the impact of proposed changes to public sector pensions on individual workers and ran in the national press on November 30 as hundreds of thousands of union members went on strike.

The investigation is the result of a complaint made by Conservative MP Matthew Hancock who says the ads “skew the facts”. He says they imply proposed changes are in place while negotiations are still ongoing and claims made about how workers will be hit are misleading.

The ASA has asked Unison to provide evidence backing claims made in the ads and could force Unison to stop them being republished. A Unison spokeswoman says: “We are working with the ASA and take any complaints very seriously.”