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ASA intervenes 10 times in a year over IFA’s leads firm

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The Advertising Standards Authority has intervened against an IFA’s lead generation firm for the tenth time in a year over unwanted consumer communications.

The ASA can intervene by asking firms to remove consumers from their mailing lists if firms have not kept their databases up to date.

An ASA notice on 11 September reveals TAB Finance was contacted by the ASA over direct mailings sent to people who were wrongly identified as mortgage, loans and debt management leads.

In July the ASA contacted TAB Finance over two separate complaints and over another complaint in April. In October and November 2012 the firm had six ASA interventions over its communications with customers.

In 2010 the firm also had a further database intervention against it and had a complaint about a “misleading and inaccurate” text message sent to customers partially upheld.

In these kind of cases the ASA can take further steps against repeat offenders, including referring firms to the Office of Fair Trading, though has not done so in this case.

TAB Finance compliance director and owner Simon Durrans, who also works as an IFA for Huddersfield-based DML Independent Financial Advisers, says: “We have done nothing wrong. We tend to find people go to the ASA without coming to me first but if they call me then I can resolve the issue without any problems.”

Your Mortgage Decisions director Dominik Lipnicki says: “It is brokers’ or and advisers’ responsibility to comply with FCA and data protection rules so they need to do due diligence on any leads they source.”

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