View more on these topics

ASA challenges Churchill over renewal claim

Churchill Insurance has been rapped by the Advertising Standards Authority for making misleading claims in its Challenge Churchill campaign.

The ASA has ordered Churchill to change its TV and radio adverts which claim it will beat anyone’s renewal price for car insurance if they have made no claims in three years, after seven people complained that Churchill offered them higher quotes.

The ASA criticised Churchill for failing to tell the Broadcast or Radio Advertising Clearance Centres that it had a minimum insurance premium of £150 and was therefore unable to offer the price guarantee to people with a lower renewal quote. It said this was a significant qualification that should have been included in the ads.

It also said there were a number of exclusions, such as the amount of compulsory excess or type of car, which although part of Churchill’s Churchill: Dogged by claimnormal underwriting criteria, would prevent a likefor-like comparison with a customer’s renewal quote.

The Churchill bulldog has been used by the company since 1994 and has been urging Britain to “keep challenging Churchill” since last year.

The ASA says: “Because there was a minimum insurance level and a number of conditions preventing a like-for-like comparison, Churchill was unable to guarantee to beat viewers’ and listeners’ renewal quotes. We concluded that the TV ad and the radio ads were misleading.”


‘RDR could wipe out workplace pensions’

The current retail distribution review proposals would leave no advisers left to service workplace pensions, warn leading pension commentators.Syndaxi Financial Planning managing director Robert Reid and Pointon York Sipp Solutions chairman Geoffrey Pointon believe that the RDR proposals will squeeze out general financial advisers and leave middle-market occupational pension schemes in the cold.Reid considers the […]

Thames reach

Robert Burdett and Gary Potter began as co-heads of multi-manager at Thames River last week. The former Credit Suisse pair will soft-launch five funds in September before the portfolios go fully live in October. Here, joined by investment director Mike Warren, they talk to Chris Salih about why they joined Thames River and what their plans are

A switch in time

From my point of view, wraps are a necessity, both for me as an IFA and also as a consumer. Quite simply, they allow complete control.I have personally enjoyed excellent returns over the last few years with my own pensions run within a wrap.Once you have experienced what can be achieved by applying focus with […]

Complex policies blamed for slump in IP sales

Income protection needs a complete overhaul to reverse falling sales, says Defaqto.Its report, Income Protection Insurance 2007 – A Time For Action Not Words, says insurers must simplify their products to close the estimated £175m income protection gap.Defaqto says different ways of treating occupations and inconsistency in applying benefit limitations are stifling the product because […]


DB transfer shouldn’t be all-or-nothing

By Steve Webb, director of policy In my recent discussions with advisers, a hot topic has been the growing number of people interested in transferring their defined benefit pension rights into a defined contribution pension scheme. With many pension schemes offering eye-watering transfer values, this is likely to be an area of increasing interest. Yet […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm