Architas has renamed its active and passive funds in a bid to offer more transparent products.
Every fund in the Architas multi-manager range of six and passive range of seven has been renamed.
The multi-manager range has been renamed the Architas multi-asset active range, while the passive range remains unchanged as Architas multi-asset passive.
Architas says the changes reflect a move towards simplification and greater transparency ahead of the RDR. Only the funds’ names will change, while the investment objectives, policies and management of the funds will remain the same.
Architas chief investment officer Caspar Rock says: “Simplifying the fund names helps advisers to give clients an improved understanding of Architas’ investment proposition. Since our launch nearly four years ago, we have continued to provide a coherent active and passive managed investment offering to suit a wide range of investment needs.”
Architas, which focuses on multi-manager solutions for Axa Group, has £10.7bn of assets under management.
Skerritt Consultants head of investment Andy Merrick says: “Fund names can be misleading for advisers as they can draw conclusions purely from a name. We have seen funds called aggressive and cautious in the past that have not been anything of the sort. It is important, particularly for multi-asset providers, to make sure they select the right name that reflects their fund in a wide range of economic conditions.”