Apfa has appointed a senior policy adviser from communications firm Hume Brophy.
Caroline Escott joins the trade association from Hume Brophy, where she led on financial services policy and public affairs work for trade association clients.
Prior to this, she was head of government relations for the UK Sustainable Investment and Finance Association.
She has previously worked in asset management and been a political adviser, including working on the Conservative party’s 2010 general election campaign.
She replaces senior policy adviser Clare Griffiths, who left Apfa last month alongside senior technical adviser Linda Smith.
Escott says: “I’m delighted to be joining such a well-respected and credible trade association, particularly at a time when policy and regulatory changes in the care, pensions and savings areas mean that access to financial advice is more important than ever before.
“I look forward to working with the team to ensure that the adviser voice continues to be well-represented with policymakers at all levels.”
Apfa director general Chris Hannant says: “We’re pleased to be joined by someone with Caroline’s level of expertise and understanding of current policy issues affecting the advice sector.
“Caroline’s arrival will help us continue to work towards a policy environment which supports financial advisers in providing the service their clients need and makes sure professional financial advice is accessible and affordable.”